For most people that publish Android apps, the following happens:
- Write App
- Publish On Marketplace
- People Download
… 4. Get _harrased_ by marketing e-mails promising you’ll make millions of pounds with in-app purchases.
In true form, the following landed in my inbox:
Hi Orange Tentacle Ltd,
My name is Quinn, Senior Account Manager at TapContext. I was playing around with one of your apps and liked it. I just wanted to reach out to hear about your current monetization strategy and to give you an idea of what we offer at TapContext: contextually targeted ads and payouts a bit higher (quite a bit higher) than other ad networks.
Our network CPM right now runs over $4, Interstitials in the USA over $8 CPM and sometimes close to $12 CPM, and developer earnings per download are on average over 3 cents!
We are always interested in finding new developers, with cool apps, to work with and help them generate the most amount of revenue as possible. I would like to jump on a phone call (my cell is 347.698.7156) or Skype call (my skype is quinn.mccullough) if you are available. Please let me know! If you don’t have time for a call, you can check out our website at: tapcontext.com Thanks,
“I was playing around with one of your apps.”, left me asking “really?”. So I called bullshit on Twitter:
I wasn’t the only one to receive the e-mail either…
So I was then surprised to actually get a tweet from Quinn himself:
Fair enough. So I gave him my e-mail address, and honestly didn’t really expect to receive a response. Then the following arrives:
I’m glad we were able to find you on twitter and touch base. You have a very interesting blog and twitter feed. It’s also good that we can clear the air – hoping to be downgraded from the Bollocks category – maybe Nancys, Wankers, or Cheeky would be more appropriate. ð
The app that we played was your Gorillas app. My peer and I wasted several hours – don’t tell our funders – trying to hit each other in the face with bananas. (My peer is female). Unfortunately I lost every time – purposefully of course to make her happy. She still rejected my appeal to enjoy a few drinks Friday afternoon.
As for feedback on the app – I think it is well done. When developing classic games, there are not many deviations that are acceptable to maintain the classic’s integrity. You have done well – I commend you for that. The sun opening its mouth when a banana flies by – well done.
I’m looking forward to staying in touch. I won’t add any dull sales pitch of how we could generate more ad revenue for you in this email. ð
That’s a reasonable e-mail. Quinn has taken the time to give a personal response, and done his research. Gorillas is an old game, and to be honest, is a bit of a nightmare on current hardware (heck, it has problems on high resolution screens).
To his due, he’s made a good effort, and it’s appreciated.
I’m afraid I can’t downgrade him from “Bollocks” to either “Nancy”, “Wanker” or “Cheeky”. Where I’m from, those are mostly terms of endearment. However, I have downgraded him from “Bollocks” to “Marketing”, which is a small step down.
Well played Quinn, well played.